Cloud computing is the process of using Web-based tools and applications to access information on the Internet. This approach is currently gaining popularity in the modern workplace, where employees of technology-centric companies can use cloud computing services to work from home instead of needing to access a computer that is directly connected to a company server.
Examples of cloud computing services include tools such as webmail, which uses cloud storage to archive past email conversations instead of taking up valuable company server space. Additionally, collaborative processes like those available in the Google Docs application make it easy for coworkers to work on special projects together without necessitating the purchase of external storage devices, which can be expensive and easily lost.
Outside of their use in traditional professional settings, cloud computing services also can be found in businesses’ use of social media. Employing viral marketing tactics and connecting with customers via Facebook, Instagram, and Twitter are all examples of a business using the cloud to grow and succeed.